Innovation contributes in different ways in various sectors. The effective rhythm of living in today’s modern environment can not be considered without private and commercial vehicles transporting passengers and cargo. This requires every manufacturer in this sector to increase their market participation in their development departments. The need to promote new models in the market, which is not always positively related to the manufacturer’s profit margin, focuses on the after-sales activities. The Body shop is a significant component of after-sales and provides the client with satisfaction to a higher level, contributing to the realization of high profits for the company.
There is a strong correlation between market performance and new products. The new products are crucial in entering and maintaining the market share and increasing the profitability in it. The After-sales activities through the Body shop promote the completion of the service activities. This department provides repair services for damaged vehicles after accidents. The rapidly changing innovations require manufacturers to continuously update and implement changes in equipment, training, set up of the equipment, and adequate human resource in the body shop. Automobile manufacturers and importers should focus on quality after-sales customer service to maintain frequent customers and gain new ones.
Body shop services
A body shop is a compound service that enhances the manufacturer by satisfying customer needs and increasing the company’s profits. It is essential to properly manage the body shop to realize the whole service activities and provide a complete service to clients for damaged cars. The need for effective body repair network development strategies has been shaped by challenges such as vehicle technologies, vehicle motor insurance, customer satisfaction and retention, dealership processes and equipment. The after-sales services offered at the body shop include;
- Repairing and replacing damaged parts from the vehicle.
- Replacing glasses of the vehicle
- Checking the chassis
- Correcting scratches
- Controlling checks in the frame and other repairs mentioned by the producer.
Body shop design
This kind of workshop requires designs that meet the market needs and ensuring adequate space for the proper functioning of equipment and technicians. Designing the body shop focuses on;
- Calculating for entries in the body shop
- Analyzing the working process
- Number of technicians
- Efficient working space and total working surface.
- Height and illumination of the workshop
- Equipment placement. The available space determines the layout and positioning of the equipment.
The support requirement for body repair services is developing in manners not dissimilar to the technological advancements that made manufacturers to support compound vehicle systems with diagnostic equipment two decades ago. Improvement in fuel efficiency has been achieved through advanced engine management technology. Effective changes to traditional manufacturing methodologies have led to the realization that vehicle-specific repair procedures and competent technicians are vital in ensuring vehicles are repaired back to their pre-accident condition after any type of collision damage. Integrated car safety technologies have significantly affected the body shop’s capabilities of carrying out essential repairs competently. Specializing in targeted vehicle brands is a key outcome that leading body repair facilities are contemplating as a future business model.